AGENT PORTAL

It All Starts with a Passion for People.

Like so many of our agents, Rasberry Producer Group started with a passion for helping people. Over 30 years ago, Danny Rasberry launched RPG with one mission: to give agents the tools, training, and support they need to thrive—not just survive.

From leading the charge in Indexed Universal Life Insurance to creating groundbreaking programs like RockStar Marketing, RPG has always focused on helping agents build their business, their brand, and their legacy.

Not Your Average IMO

Stop chasing leads. Start being the go-to expert with RPG’s game-changing marketing, exclusive carrier access, and personalized agent growth strategies.

Tools

Exclusive access to the best life insurance carriers, industry-leading products, and custom portal.

Training

From regular seminars to RockStar Marketing, we turn agents into experts and influencers.

Relationships

Whether it’s a one-on-one consultation or a seat at Coffee & Conversation, we believe that face-to-face relationships build trust and success.

Be Seen. Be Remembered. Be a RockStar.

Our RockStar Marketing Program is the heart of what makes RPG different. We don’t just help agents sell—we help them stand out. From writing and publishing a book in just 30 days to building a personal brand that turns heads, RockStar Marketing gives agents the tools to become local legends.

The People Behind Your Success.

At RPG, we believe that success starts with relationships. That’s why our team is dedicated to supporting you every step of the way—whether it’s crafting your personal brand, solving a challenge, or celebrating your wins.

From strategy to marketing to one-on-one support, every member of our team plays a role in helping agents like you thrive.

Danny Rasberry

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Amber Hayes

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You’re Meant for More.
Let’s Make It Happen.

The agents who work with us don’t just survive—they dominate. If you’re ready to rise above the noise, we’re ready to help you do it.

Level Up with RPG—Get Started Today.

Danny Rasberry

Danny entered the insurance industry in 1987, bringing with him a wide-ranging background that included work as both a political consultant and a concert promoter. He graduated from Mississippi College, attended law school there, and pursued financial knowledge relentlessly—often unable to put a good business book down.

His early years were far from easy, but by applying the marketing principles he learned in politics and music, he swiftly turned his practice around. As a sales manager for The Prudential, he transformed the lowest-performing team into a top producer within six months. He then ventured into running his own TPA firm, which led to an opportunity to build a new region for Northwestern National Life (later ReliaStar and ING), where he enjoyed national success in the 401(k) and variable annuity markets.

Ultimately, Danny’s passion for Indexed Universal Life guided him to grow Rasberry Producer Group into a recognized leader in the field. Today, after more than three decades, his unique blend of experience, innovation, and dedication continues to define his career and shape the firm’s success.

CONTACT DANNY

Amber Hayes

Amber’s strong background in the entertainment business transitions perfectly into our industry. Amber’s fresh perspective, drive, and persistent determination are just a few of the benefits that she brings when working with our agents on marketing strategies and new business. Amber’s talents continue to land her on stage and on the big screen. She has been in two movies, starred in the national touring musical “The Conway Twitty Story”, and has landed 5 top 40 singles on the MusicRow Breakout Chart. She was the homeowner in the season finale of the HGTV hit show, Home Town. Amber also co-wrote the song My Hometown, which was featured during the show.

In addition, Amber comes from a family of successful entrepreneurs and small business owners. After owning a health club franchise in Nashville, she currently owns and operates multiple vacation rental homes. Amber knows firsthand how to guide our agents in marketing, and branding, and can assist with any obstacles they will face.

CONTACT AMBER

Schedule a call to begin your journey

Rasberry
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